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Thursday, November 24, 2016

Marketing Management OnLine SCDL Solved Exam Paper Assignment 93

This solved paper of SCDL Marketing Management of SCDL Pune has been contributed by XYZ

 
Thanks To: XYZ
Multiple Choice Single Answer
Question
It is the series of marketing institutions that help in moving the product from producer to the ultimate user.
 Answer
Marketing channel
True/False
Question
Each product and brand has a status symbol potential
 Answer
TRUE
Multiple Choice Single Answer
Question
Lead time for a product is 10 days and usage rate is 6 units/day. Reorder point will be .
 Answer
60 units
Multiple Choice Single Answer
Question
Who provides time and place utility?
 Answer
Intermediary
True/False
Question
The greater the number of substitutes for a product, the less price elastic is its demand.
 Answer
FALSE
Multiple Choice Single Answer
Question
It gathers, records and analyses data about problems related to Marketing
 Answer
 Market Research
Select The Blank
Question
________ directs the flow of goods and services from the producer to the ultimate consumer
 Answer
Marketing
Match The Following
Question 
Answer
Customer is the focal point in
Marketing Selling
Consumer to producer
Backward communication
True/False
Question
Consumer behaviour is easy to understand in familiar country like India for Indians.
 Answer
FALSE
Multiple Choice Multiple Answer
Question
How does 'structure' reduce external uncertainity arising out of human behaviour
 Answer
Research and planning , Forecasting
Multiple Choice Multiple Answer
Question
The reseller's assortment influences it's
 Answer
Marketing mix , Customer mix , Supplier mix
Multiple Choice Single Answer
Question
A diet conscious person after playing football is thirsty. He opts for :-
 Answer
 Diet coke
Select The Blank
Question
Major reason for success for new product is ________product.
 Answer
Superior
Multiple Choice Single Answer
Question
It is that element of a plan that specifies what is to be accomplished
 Answer
Objectives
Select The Blank
Question
Optimum marketing mix is obtained using analysis,________, implementation and control.
 Answer
Planning
 
 
Note: Please tally the answers and verify them from SCDL textbooks as all answers might not be correct.
 

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